Gene Case Dies

Advertising portfolios are grab bags, collections of products and services and ideas connected only by the person who was hired to sell them. But certainly Gene Case, who helped peddle Lyndon B. Johnson for the presidency and Tums for the tummy, had a wider sales range than most.

Mr. Case, who worked in advertising from the age of “Mad Men” to the age of Obama, founded the half-billion-dollar agency Jordan McGrath Case & Partners, created the “Thanks. I needed that” campaign for Mennen Skin Bracer and spent his last years creating campaigns on behalf of liberal causes, died Sept. 9 in Manhattan. He was 72.

Rest In Peace, Gene.