Coles Racist Biscuit Backdown

Supermarket giant Coles will change the name of an in-house brand of biscuits amid claims it is racist.

Coles Spokesman Jim Cooper said the name of the "You'll Love Coles" brand of chocolate and vanilla biscuits, called Creole Creams, will be changed as part of the company-wide rebranding of Coles products.

The name change comes on the back of claims of racism, with the word Creole used to describe a person of mixed European and African ancestry.

Exactly how far must things go before people realize how ridiculous they are? Does this mean that the Creole Restaurant in New York should close because they are racist?

What about the Creole application from the Chisel Group, the Creole consulting group from Louisiana, the Indiana University Creole Institute, and the Creole Queen riverboat in New Orleans?

Are all of these companies racist?

"The word Creole comes from a period when people's humanity was measured by the amount of white blood they had in their bloodstream. This is the same kind of thought that underpinned horrific regimes like the Nazis," Mr Watson said.

Wow. According to Sam Watson, the deputy director of the Aboriginal and Torres Strait Islander Studies Unit at the University of Queensland, they most definitely are.

Is Sam Watson capable of using his brain to come to a logical conclusion before jumping on the racist bandwagon? Obviously not.