Don Randall Dies

Don Randall, the marketing dynamo who gave Fender's Stratocaster guitar its name and led the brand to onstage ubiquity, has died. He was 91.

Randall died of age-related causes Dec. 23 at his home in Santa Ana, his son, Tim, told the Los Angeles Times.

Randall's marketing savvy elevated electric guitar designer Leo Fender's instruments, played by such musicians as Ritchie Valens, Jimi Hendrix and Eric Clapton, into a hugely successful franchise during the brand's first two decades.

Rest In Peace, Don.