Irvine Robbins Dies

Irvine Robbins, co-founder of Baskin-Robbins whose penchant for creating unusual ice-cream flavors helped push post-World War II America far beyond its chocolate-vanilla-strawberry tastes, has died. He was 90.

Robbins, who opened his first ice-cream shop in 1945 in Glendale, died Monday of complications related to old age at Eisenhower Medical Center in Rancho Mirage, said his daughter, Marsha Veit.

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With his wife, Irma, whom he married in 1942, he raised three children. As an adult, his son John rejected the family business and wrote "Diet for a New America," a 1987 book critical of the meat and dairy industries.

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In addition to his wife and daughter Marsha Veit of Mount Kisco, N.Y., Robbins is survived by two other children, John Robbins of Soquel, Calif., and Erin Robbins of Grass Valley, Calif.; sisters Shirley Familian and Elka Weiner of Los Angeles; five grandchildren; and four great-grandchildren.

Rest In Peace, Irvine.

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