Absolut Chorradas

Absolut must have received an awful lot of phone calls. Too bad those phone calls couldn't spur them to tell the truth.

The Absolut vodka company apologized Saturday for an ad campaign depicting the southwestern U.S. as part of Mexico amid angry calls for a boycott by U.S. consumers.

The campaign, which promotes ideal scenarios under the slogan "In an Absolut World," showed a 1830s-era map when Mexico included California, Texas and other southwestern states. Mexico still resents losing that territory in the 1848 Mexican-American War and the fight for Texas independence.

…

"In no way was it meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues," Absolut said in a statement left on its consumer inquiry phone line.

The ad wasn't meant to offend? Uh, right. It was meant to build national pride in Mexico. We get it.

The ad didn't advocate the altering of the border? Uh, right. That must be why they didn't change the lines on the map.

The ad didn't lend support to any anti-American sentiment? Uh, right. That's why their original statement said the ad was "relevant" to Mexicans who love the idea of reclaiming the land that the Americans stole.

They're going to have to purchase a heck of a lot of lipovox if they think they can smooth this one out.

Absolut hasn't said a word since Saturday. Are they hoping this just goes away? It will go away eventually, along with their sales. Asta la vista.

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