Absolut Redraws The Map
Posted by Slobokan @ 23:54 · 143 words · print
Apparently, Absolut has an idea what they think North America should look like.
I don't know what they were thinking, but they knew exactly what they were doing.
"Mexicans talk about how the Americans stole their land, so this is their way of reclaiming it. It’s very relevant and the Mexicans will love the idea."
So there you have it. They are playing to the Mexican people with a subject that appeals to their national pride. Well… They must be very desperate for sales in Mexico, and they must also think that the sales in Mexico clearly outweigh the sales here in the United States. Because I know a number of vodka drinkers that won't be drinking Absolut again after seeing that ad.
[Special thanks to Vinny for the heads up on this.]
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Posted In: Boycotts
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