Sphere: Related ContentLong-time Charmin bath tissue pitchman Dick Wilson — known to millions as Mr. Whipple — died Monday at the Motion Picture & Television Hospital in Woodland Hills, CA. He was 91.
Wilson’s career spanned nearly 70 years with roles in radio, television, film and theater. In his most famous role, Wilson portrayed grocer Mr. Whipple and made “Please don’t squeeze the Charmin” a household phrase. Wilson appeared as Mr. Whipple in more than 500 spots for Charmin from 1964 through 1985. After a 14-year hiatus, Wilson reprised the role in 1999 to introduce a new version of Charmin. In 2001, Procter & Gamble, maker of Charmin, presented Wilson with a lifetime achievement award to commemorate his contribution to the brand.
“It is not an exaggeration to say that the Mr. Whipple character, which Dick Wilson portrayed for so many years, is one of the most recognizable faces in the history of American advertising,” said Dennis Legault, Charmin brand manager. “Dick deserves much of the credit for Charmin’s success. He helped define Charmin with consumers, reinforcing the product’s softness with the ‘Please Don’t Squeeze the Charmin’ slogan. He is a part of the Charmin family, and he will be missed.”
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The makers of Charmin bath tissue will make a contribution to the Kennedy Center for the Performing Arts in Wilson’s name in honor of his love of the arts, culture and performance.
Wilson is survived by his wife Meg, three children and three grandchildren — all located in the Los Angeles area.
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I miss Mr. Whipple and my thoughts and prayers are with Meg, the children and grandchildren.
The pink and blue bears that Charmin is currently using are kind of creepy.
Comment by kimsch on Nov 19th, 2007 @ 18:42
Mr Whipple was the man. Ahh the memories as a kid seeing him on TV telling people “Don’t squeeze the Charmin” … .RIP
Comment by dj on Nov 20th, 2007 @ 13:15