Vincent DeDomenico Dies
Posted by Slobokan @ 20:34 · 126 words · print
Vincent DeDomenico, co-inventor of Rice-A-Roni, whose catchy TV jingle paid homage to San Francisco and made the pasta dish known to every baby boomer, has died. He was 92.
DeDomenico died Thursday with his wife, Mildred, by his side, his family said. He had kept working until the day before his death.
Along with his brothers, DeDomenico, the son of Italian immigrants, created the packaged side dish of rice and pasta for their San Francisco-based family business. "The San Francisco treat" became known in the 1960s through TV commercials that featured the city's cable cars.
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Born in San Francisco in 1915, one of six children, DeDomenico went to work for his father's pasta company as a salesman while taking night business classes at Golden Gate College.
Posted In: Obituaries
Posted by Scott
October 22, 2007 @ 21:18
I remember his TV jingle very well. I must have heard it 20 times a day prior to starting school in 1965.
My Mom watched the soaps daily and rice a roni was a big sponsor back then. I never even knew his name, but I knew his product and his jingle.