Toys R Us And Their New Safety Ideas

I read on Yahoo! News that Toys R Us is expanding their toy safety notifications so I ventured to the Toys "R" Us website to check it out.

After scrolling three-quarters of the way down the page to find the link to "Product Recalls", I was taken to a page that tells me all about their new plans.

When it comes to the safety of children, the bar can never be too high, and we are constantly looking at ways to build on our already substantial safety efforts. That is why we have made further improvements that will ensure you have access to even more rapid and detailed information on safety issues. These improvements include:

• A new Safety microsite at www.Toysrus.com/Safety to help you find all product safety and recall information;
• The introduction of an email notification system for product recalls;
• The addition of bilingual recall notices should there be future recalls; and
• The introduction of new Safety Boards in all of our stores, which will contain important product safety information, including recall notices

As the toy and baby products authority, we understand the unique role we play as the conduit between manufacturers and our customers. It is a role we take very seriously and requires our constant vigilance. On behalf of the entire Toys “R” Us, Inc. family, please know that we will continue to work tirelessly to guarantee we are doing everything we can to provide only the safest shopping environment for all families.

The funny part? As of the time of this post, if you click their new safety link, it loads the same page that shows the link in the first.

Way to go guys! That's one way to drill home your new safety ideas.