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What price do you put on a memory? Once it’s lost, it’s gone forever, right? Not if that memory is contained in a photograph.
When the ABC reality television series Extreme Makeover: Home Edition went to New Orleans to help two families re-build their homes, they approached HP about restoring the families’ damaged photographs. HP took things a step further. A group of HP employees outfitted an SUV with PCs, scanners and printers, and drove to New Orleans to show the families there how they could restore their cherished photos using HP printing and digital imaging products.
Through the process, a network of over 250 HP employees located around the world restored more than 350 images. Each of the families that participated received LightScribe CDs, prints of their newly-repaired images and had the photos saved with Snapfish, an online photo archiving and printing service from HP. The ABC cameras captured the emotion as families saw the restored pictures they thought were forever lost. HP left the photo imaging equipment, photo paper, ink and supplies with a neighborhood volunteer who made sure that the photo restoration continued after the cameras stopped rolling.
While Extreme Makeover: Home Edition was busy repairing their lives, HP stepped up and began repairing their hearts. Vinny summed it up best when he said,
Hewlett Packard went the extra mile to help people not only get their lives back, but get their memories back as well, and I’m sure that for all the things these folks got back, the most important things were 8 by 10 inches and more valuable than anything else given to them.
